New tourism campaign to attract youth to Electorate of Parkes
Friday, 6 October 2017
Tourism Australia has launched a new youth campaign, ‘Aussie News Today,’ to attract more young people to the Electorate of Parkes, the Member for Parkes, Mark Coulton said.
"Aussie News Today aims to make Australia the most desirable destination in the world for youth travellers, Mr Coulton said of the new campaign.
"The campaign will initially focus on four of Australia’s largest youth markets - the United Kingdom, France, Germany and Italy,” he said."
Mr Coulton said the new campaign offered a great chance for local businesses to showcase their communities.
"I encourage all regional tourism businesses to get involved in the campaign and submit news ideas to #AussieNewsToday," he said.
"This is a great opportunity to showcase our beautiful area and attract more tourists."
This is the third in a series of youth and working holiday maker (WHM) campaigns funded through an additional $10 million provided to Tourism Australia as part of the Turnbull Government’s WHM reform package.
"Young people are a critical market for Australia, representing a quarter of arrivals and almost half of all international visitor spend," Mr Coulton said.
"Young travellers and working holiday makers go further, spend more per trip and stay longer than other travellers - so we want to attract more of them to the Electorate of Parkes.
"In addition, just over half of all youth are repeat visitors to Australia."
Australia is setting new tourism records as Tourism Australia continues to receive record funding from the Nationals-Liberal Government.
Aussie News Today was launched atop the Sydney Harbour Bridge by former Wallabies rugby union star Nick Cummins, aka the ‘The Honey Badger’.
Aussie News Today will capture humorous and interesting stories about Australia and share them with young people through Tourism Australia’s digital channels.
The Honey Badger will be joined by TV presenter Teigan Nash and former Home and Away actor Lincoln Lewis – all three will be the anchors for Aussie News Today.
In addition, eight winners of a competition announced earlier this year will travel around Australia in campervans collecting stories for Aussie News Today.